Primary activities are the activities which are most directly
related to the firm’s production and their main contributions of products.
Primary activities include inbound logistics, operations, outbound logistics,
marketing and sales, and services activities. Inbound logistics include
receiving and storing the materials in TESCO’s warehousing systems for
distribution to productions so that when customer order product from Tesco
website, Tesco can check to their warehouse system whether the quantity
of customer request have stock or not, if the quantity insufficient,
Tesco will contact their supplier to order the product that customer requested.
Tesco also have produced their own product. Besides that, they can inform
their supplier to add certain amount product when Tesco have promotions.
The operations activities in the TESCO value chain include the
compute-controlled machining systems which transforming the inputs into output
or finished product.
Marketing and sales are promoting and selling products. They
promote their product to customer during festival season so that customer can
get product in best price. They are also promoting customer to used membership
card to get best price. Their marketing and sales activities include promoting
and selling their products in their website by using technology department. The
outbound logistics activities include the shipment or delivering schedule
systems such as distributing products, scheduling the driver and routine road.
So that customer will get information about scheduling and routine road.
Customer can collect product in certain pick place of product. The services are
including the maintenance and repair the equipment’s or returning, the goods of
the TESCO’s production. Based on return policy, customer get return their product
if have any problem.
Support activities are the activities that make delivery of the
firm’s primary activities possible highlight the management systems used to
support the primary activities. For TESCO, the support activities include the
infrastructure of TESCO, human resources management, technology development,
and procurement. The TESCO’s infrastructure are include the administration and
the management of the TESCO itself, while for the human resources management
activities are includes the hiring, recruiting, and training the employees.
Technology development activities of the firm include the improving the
products and the production process. Procurement for the TESCO includes all the
activities of purchasing all the inputs or resources.

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